(Author's note: this is a long-form (7,500 word) thought leadership article on the importance of transformation in the execution of growth strategies. To download the PDF version, go here.)
Growing a business is a daunting task for many, if not most, executives. While growth is considered fun, and what executives dream of being engaged in, achieving sustainable growth is another story. For example, meaningful growth requires leadership skills, not simply management know-how. While executives may bristle at this assertion, their angst is based in the assumption that they are already skilled leaders—typically, nothing could be further from the truth. They likely are skilled managers, but they equate management capabilities with leadership capabilities. Therein lies the problem.
Successful growth strategies, by definition, require transformation of the organization, which can only happen with strong leadership. Strong leadership is ultimately needed throughout the entire organization and must start as a model from the very top.